Sport Management
As a dynamic and rapidly growing field, sport management offers exciting opportunities for individuals passionate about sports and business. The possibilities are endless, and our program aims to empower students to make a meaningful impact in the sports industry.
- Degrees & Offerings
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- B.S.
- Location
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- Bloomsburg
- Lock Haven
- Mansfield
- Department
- College
- Program Contact
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Assistant Chair / Professor of Sport Management
Two important objectives drive coursework in the sport management major — the acquisition of practical experience and the development of expertise in industry-specific coursework. Coursework is designed specifically to prepare you to excel in your career. Topics include sport marketing, management and leadership of sport, sport business finance, sponsorship and fundraising, sport law and ethics, sport governance, and sport media communications.
Sport Management Highlights
- Experiential Learning: In addition to classroom learning experiences that include organizing charity athletic events, tournaments, and competitions, you’ll complete 15 credits emphasizing growth and development through practical experiential learning opportunities.
- Industry-Leading Technology: CU’s Sport Management program assures you are ready to enter the industry with the skills you need to succeed. You’ll be trained in leading sports technology, such as, StatCrew, and HUDL. This technology, combined with state-of-the-art facilities and classrooms, makes for a dynamic learning environment that mimics the real-world experiences you’ll face in your professional career.
- Accelerated Program: The accelerated program allows students in the Sport Management program to complete their B.S. and M.S. degrees in Sport Management in four (4) years and two (2) summers.
- Sport Management Club: Students can get involved with the Sport Management Club that regularly plans guest speakers, alumni panels, volunteer opportunities at sporting events, trips to professional conferences, community engagement opportunities, and networking.
- Powerful Combinations: Customize your education and create additional career options through a selection of minors and double majors, like Coaching (minor), Emergent Media (minor), International Business (minor and major), Legal Studies (minor), Management (minor and marketing), Marketing (minor and major), and Professional Sales (minor).
Course Delivery Format
Bloomsburg
Face-to-Face
Online
Hybrid
Lock Haven
Face-to-Face
Online
Hybrid
Mansfield
Face-to-Face
Online
Hybrid
Clearfield
Face-to-Face
Online
Hybrid
Courses and Curriculum
Degree Requirements Degree Works
Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.
Degree Requirements Degree Works
Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.
Degree Requirements Degree Works
Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.
BS in Sport Management
Students who complete the program will be able to:
- Examine social, psychological, and international foundations of sport.
- Apply principles of sport management.
- Examine leadership in sport organizations.
- Differentiate sport operations management, and event and venue management.
- Assess sport governance.
- Discriminate ethics in sport administration.
- Apply competencies in sport marketing.
- Examine principles of sport finance.
- Apply accounting principles and their application to sport organizations.
- Apply principles of economics and their application to sport organizations.
- Interpret legal aspects of sport.
- External experience - Students will complete an external field participation.
- Explain and categorize all aspects of the day-today operations of professional setting.
- Discriminate the duties, rules, and responsibilities of professionals in the area of external experience.
Accelerated BS to MS in Sport Management
International Sport Management Track Students who complete the program will be able to:
- Examine social, psychological, and international foundations of sport.
- Apply principles of sport management.
- Examine leadership in sport organizations.
- Differentiate sport operations management, and event and venue management.
- Assess sport governance.
- Discriminate ethics in sport administration.
- Apply competencies in sport marketing.
- Examine principles of sport finance.
- Apply accounting principles and their application to sport organizations.
- Apply principles of economics and their application to sport organizations.
- Interpret legal aspects of sport.
- External experience - Students will complete an external field participation.
- Explain and categorize all aspects of the day-to-today operations of professional setting.
- Discriminate the duties, rules, and responsibilities of professionals in the area of external experience.
- Apply research methods and the foundations underlying sport management including socio-cultural, philosophical and global perspectives.
- Dissect and synthesize research to develop a full comprehension of current knowledge base and design related investigations at domestic or global levels.
- Evaluate the influence of key social institutions (gender, race, social class) on sport management, and to integrate these factors in one's professional work.
- Interpret philosophical principles and assess ethical issues related to sport; articulate a personal philosophy regarding social responsibility in sport.
- Classify hierarchies in sport organizations and model how to resolve conflicts between competing parties through effective leadership and personnel management.
- Develop sport events including planning, evaluating, marketing and public relations.
- Create the vision and goals, including financial, of an organization and successfully convey and gain commitment to them.
- Differentiate legal issues relevant to sport organizations including sport personnel and the ability to determine appropriate solutions to legal problems.
- Examine the organization, governance, business activities, and cross-cultural context of modern sport on an international level.
Accelerated BS to MS in Sport Management
Sport Management Track Students who complete the program will be able to:
- Examine social, psychological, and international foundations of sport.
- Apply principles of sport management.
- Examine leadership in sport organizations.
- Differentiate sport operations management, and event and venue management.
- Assess sport governance.
- Discriminate ethics in sport administration.
- Apply competencies in sport marketing.
- Examine principles of sport finance.
- Apply accounting principles and their application to sport organizations.
- Apply principles of economics and their application to sport organizations.
- Interpret legal aspects of sport.
- External experience - Students will complete an external field participation.
- Explain and categorize all aspects of the day-to-today operations of professional setting.
- Discriminate the duties, rules, and responsibilities of professionals in the area of external experience.
- Apply research methods and the foundations underlying sport science including socio-cultural, philosophical and psychological perspectives.
- Dissect and synthesize research to develop a full comprehension of current knowledge base and design related investigations.
- Evaluate the influence of key social institutions (gender, race, social class) on sport management, and to integrate these factors in one's professional work.
- Interpret philosophical principles and assess ethical issues related to sport; articulate a personal philosophy regarding social responsibility in sport.
- Classify hierarchies in sport organizations and model how to resolve conflicts between competing parties through effective leadership and personnel management.
- Develop sport events including planning, evaluating, marketing and public relations.
- Create the vision and goals, including financial, of an organization and successfully convey and gain commitment to them.
- Differentiate legal issues relevant to sport organizations including sport personnel and the ability to determine appropriate solutions to legal problems.
The Sports Management Club is a student led organization which provides leadership roles for students and provides opportunities for:
- Attending professional conferences.
- Attending & volunteering at major sporting events.
- Planning and organizing fundraising and charitable activities through sporting activities.
- Hosting professional guest speakers & alumni panels.oHosting professional workshops for students, such as “Build Your Resume” day.
High Impact Experiences
Graduate Studies
Alongside the B.S. in Sport Management, you have access to two accelerated programs in Sport Management that allows students to achieve a B.S. in Sport Management and an M.S. in Sport Management within five years when they meet the necessary academic qualifications of maintaining a minimum 3.0 GPA in their undergraduate coursework.
Hands-On Learning
Each year faculty plan multiple "outside of the classroom" experiences for students to apply what they learn in the classroom into real life. In addition to the College Football Playoffs, recent students have had the opportunity to work at the Super Bowl, NCAA Women's Final Four, NFL Draft, MLB Classic, the COTA F1 Race (Formula 1) and more.
ONWARD AND UPWARD
Careers
Whether you’re interested in managing professional teams, organizing major sporting events, or promoting athletes, sports management offers a wide range of exciting opportunities.
Potential Job Opportunities
- Event Management
- Sport Administration and Coaching
- Sports Camp Director
- Sport Facility Management
- Sports Information
- Sport Management Professor
- Sport Marketing
- Sport Sales and Sponsorship
- Ticket and Guest Experience
Sport Management Contacts
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