Matthew Mckeague

Courses Most Commonly Taught

• Intro to Mass Communication
• Digital Video Editing
• Video Workshop
• Principles of Advertising
• Fundamentals of Public Speaking

Areas of Expertise

• Comedy writing and production
• Film and television production
• Digital video editing
• Screenwriting
• Media aesthetics
• Media law and ethics

Courses Developed

• Shooting the Show: Multi-Camera Production & Video Podcasts
• Screenwriting for Digital Media, Film, & TV
• Digital Video Editing & Graphics
• Visual Storytelling: Digital Media & Film Aesthetics
• Digital Video Production & Filmmaking
• Audio Narratives: Podcast & Radio Production
• Making Funny Media: Comedy Writing & Production
• Social Media Analytics

Research Areas

• Comedy studies
• Humor theory in media
• Pedagogy and humor implementation in the classroom
• Classifying comedic media production techniques

Book Chapters Published

• McKeague, M. (2021). The comedy of terrors: A humor theory analysis of Mel Brooks’ Dracula Dead and Loving It. In S. Bacon & A. Szanter (Eds.), Spoofing the Vampire: What We Do in the Shadows and the Comedic Vampire. Jefferson, NC. McFarland & Company.
• McKeague, M. (2020). Is vlogging the new stand-up? In Ian Wilkie (Eds.) The Routledge Comedy Studies Reader. London, England. Routledge. ISBN: 9780429057526
• Wiggins, B.E., Leidman, M.B., & McKeague, M. (2011). Public communication campaigns in the USA. In C. Vaih-Baur, R. Spiller, & H. Scheurer (Eds.), PR-Kampagnen: Theorie, Praxis, Ausblicke (in press), Konstanz, Germany: UVK-Verlag. ISBN: 978-3867642934.

Articles Published (Selection)

• McKeague, M. (2021). Comedy comes in threes: Developing a conceptual framework for the comic triple humor technique. Comedy Studies, 12:2. https://doi.org/10.1080/2040610X.2021.1951105
• McKeague, M. (2020). Comedic coping: Humor techniques and melancholia in Tim Burton’s Beetlejuice. De Genere, Journal of Literary, Postcolonial, and Gender Studies, 6, 129-144.
• McKeague, M. (2018). Lyrical lessons: The potential of informative comedy music as supplementary teaching material. The European Journal of Humour Research, 6(3).
• McKeague, M. (2018). The accordion is mightier than the sword: Analyzing the comedy music counterculture expressed through the works of “Weird Al” Yankovic. Comedy Studies, 9(2) 138-149.
• McKeague, M. (2018). Is vlogging the new stand-up? A compare/contrast of traditional and online models of comedic content distribution. Comedy Studies, 9(1), 84-93.
• Piwinsky, M., Leidman, M., & McKeague, M. (2012). Perpetual professor:  Changing patterns of faculty-student interaction. Journal of Sociology Study, 2 (8), 636-644.
• Gillen, D., McKeague, M. (2012). Licensing journalists: A study on the perspectives of media professionals. Journal of Communications Media. 3 (1), 154 - 165.
• Leidman, M., McKeague, M., Forrest, J., & Keppel, D. (2011). ET phone home? Cyber communication changes among freshman. Journal of Communications Media, 1 (3), 109-120.
• Piwinsky, M., Leidman, M., & McKeague, M. (2011). Technology's impact on student-faculty interaction: Issues for collective bargaining. Journal of Collective Bargaining in the Academy, 2.
• Keppel, D., McKeague, M., & Leidman, M. (2011). Compounding confusion: Internet advertisement avoidance as a variable related to the limited-capacity information-processing model. Journal of Mass Communication at Francis Marion University, 5.
• Leidman, M., Piwinsky, M. & McKeague, M. (2010). Faculty-student interaction in the technological age: The perpetual professor? In C. Crawford et al. (Eds.), Proceedings of Society for Information Technology & Teacher Education International Conference 2010 (pp. 2288-2293). Chesapeake, VA: AACE.
• McKeague, M., & Leidman, M. (2010). YouTubers and media aesthetics: A pilot study. Journal of Communications Media Studies, 1(2), 35-52.