Kenneth Hall
- Title(s)
- Associate Dean of the Zeigler College of Business
- Department
- Education
D.B.A. in Marketing — Cleveland State University
M.B.A. in Marketing — Cleveland State University
B.A. in Political Science — Kent State University
- Contact Information
-
- University-wide
- 570-484-2169
- Send an Email
-
Bloomsburg
372 Sutliff HallLock Haven
119 Akeley Hall
Tenured associate professor of marketing specializing in customer relationship management (CRM), marketing research, marketing analytics, and B2B marketing. Recently completed a Business Analytics nanodegree at Udacity. Extensive experience in curriculum and assurance of learning (AOL) in an AACSB-accredited environment. Research interests include knowledge advantage as source of competitive advantage, inter-firm collaboration in complex product markets, salesperson's role in business intelligence (BI) in international B2B markets, and other areas.