AMA gets up-close look at major marketing agency

Bloomsburg University’s American Marketing Association regularly takes road trips to sites of potential career options for its marketing majors. One of its first this spring semester was to Marc Advertising Agency (MARC USA) in Pittsburgh.

MARC USA is one of the leading advertising agencies in Pittsburgh, Chicago, Miami and Boston. While visiting the Pittsburgh branch, the group received a full tour of the facility and some insights on how the agency runs.

“Overall our experience at MARC USA was amazing and a great way to learn about all the elements that go into a successful advertisement,” said Lorraine Piccirillo, president of the AMA. “This trip was a very educational as well as great way to bond as a group.”

Later the group had some fun and explored the city. They saw a full view of Pittsburgh while riding the Monongahela incline, ate at the Hardrock Café and played arcade games at Dave and Busters.

Last semester, AMA went to Baltimore and competed in a marketing case competition at Johns Hopkins University. They also visited D4 Creative Advertising Agency in Philadelphia. In past years, they’ve went to BBDO Advertising Agency and Salvatore Ferragamo, both located in New York City.

“All of our trips are focused on gaining knowledge about the marketing field and getting a glimpse into the daily activities of those within the field,” Piccirillo said. “These trips are also a great way to get our foot in the door for internships or jobs.”