Professional Sales and Marketing
It's one of the most common jobs for students graduating with a sales degree — 60 percent of all business majors and 88 percent of all marketing majors begin their professional careers in a sales-related role. And that fast-paced, exciting journey begins here at Commonwealth University!
- Degrees & Offerings
-
- B.S.B.A.
- Location
-
- Bloomsburg
- Department
- College
- Program Contact
-
Chair, Department of Business, Innovation & Technology
First of Its Kind in Pennsylvania
CU-Bloomsburg was first named among the top North American schools in 2015 by the Sales Education Foundation’s (SEF) listing of the best universities offering professional sales education. We are one of only nine Pennsylvania institutions included in the listing. SEF recognizes institutions for elevating the sales profession through university education, helping you to secure the professional sales position you want and deserve.
Students also have the opportunity to test their skills at various national sales competitions and internally at the annual on-campus competition. In addition, one of the program requirements is to engage in real-world selling. CU sales students have had great success in the sales profession securing positions with a number of corporations.
Course Delivery Format
Bloomsburg
Face-to-Face
Online
Hybrid
Lock Haven
Face-to-Face
Online
Hybrid
Mansfield
Face-to-Face
Online
Hybrid
Clearfield
Face-to-Face
Online
Hybrid
Courses and Curriculum
To prepare for a BSBA in Professional Sales and Marketing, students take a combination of specialized business classes and round them out with general education courses.
Degree Requirements Degree Works
Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.
Students completing the program should possess the critical thinking, problem solving, and technical skills to be able to:
- Identify and explain the various steps of the personal selling process.
- Demonstrate effective sales presentations and the professional selling skills needed to deliver them.
- Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process, consulting with customers, and offering solutions to their needs and problems.
- Explain the key functions of the sales management process incluing the recruitment, selection, training, motivation, evaluation, and compensation of the sales force.
- Demonstrate knowledge of the principles of marketing.
- Apply quantitative marketing techniques.
- Identify the elements of international marketing.
- Ability to solve and communicate solutions to applied marketing problems.
Commonwealth U Because
Professional Engagement
CU-Bloomsburg is a full member of the University Sales Center Alliance (USCA). We are one of 40 full members in the country and the only university in Pennsylvania recognized with full membership. In order to qualify as a member, a sales program must meet specific criteria including a specified curriculum, a sales lab, a director, an active sales advisory board, and participation in sales competitions.
The USCA is a consortium of sales centers connecting university faculty members with many different backgrounds and areas of expertise. Together, these credible and innovative educators advocate for the continuing advancement of the sales profession through teaching, research, and outreach.
The Commonwealth U DIFFERENCE
Program Contacts
Monica Favia
- Chair, Department of Business, Innovation & Technology
- Bloomsburg
Ronda Mariani
- MBA Program Director/Associate Professor of Marketing and Professional Sales
- Bloomsburg
Michael Huben
- Instructor of Marketing and Professional Sales/ProfessionalU Fellow
- Bloomsburg
Jung Kim
- Professor of Marketing and Professional Sales
- Bloomsburg
Thomas Tanner
- Associate Professor of Marketing and Professional Sales
- Bloomsburg
Applying to This Program
Apply
-
Application Process
Review the step-by-step process whether you're a first-year student, transferring to CU, or more.
-
Apply Now
By starting your application, you gain access to your personalized application portal to view your progress.
-
Scholarships
As the largest comprehensive university in north central and northeastern Pennsylvania, CommonwealthU works hard to provide a world-class education that consistently rates among the best values in the nation.
Explore More
-
Explore Commonwealth University
There's no better way to learn more than to experience Commonwealth University for yourself! Set up a campus tour or connect with us virtually.
-
Connect with Your Admissions Counselor
Applying to college is a big step. You have questions, and we have answers!
-
Understanding Financial Aid
Financial Aid can be a complex topic. Our Financial Aid team is here to tell you what you need to know and help you navigate the financial aid process.