Professional Sales and Marketing

To prepare for a BSBA in Professional Sales and Marketing, students take a combination of specialized business classes and round them out with general education courses.

Degree Requirements Degree Works

Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.

Students completing the program should possess the critical thinking, problem solving, and technical skills to be able to:

1. Identify and explain the various steps of the personal selling process.
2. Demonstrate effective sales presentations and the professional selling skills needed to deliver them.
3. Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process, consulting with customers, and offering solutions to their needs and problems.
4. Explain the key functions of the sales management process incluing the recruitment, selection, training, motivation, evaluation, and compensation of the sales force.
5. Demonstrate knowledge of the principles of marketing.
6. Apply quantitative marketing techniques.
7. Identify the elements of international marketing.
8. Ability to solve and communicate solutions to applied marketing problems.

The accelerated MBA allows students from any major to use MBA classes towards upper-level undergraduate coursework. Students participating in the MBA Accelerated Program should meet the following qualifications:

• Senior Status
• Any Major
• 3.0 GPA or Above
• Complete the MBA Graduate Admissions Application
• If accepted, students will be enrolled as provisional admission.

Provisional admission: Students participating in the Accelerated MBA Program will need to maintain the following while participating in the program:

• Maintain a cumulative GPA of 3.0 or higher
• Graduate with an undergraduate cumulative GPA of 3.0 or higher
• Achieve a B+ or higher in MBA courses taken

Coursework Details:

• Business Students: MBA graduate courses may be used in exchange for undergraduate courses within the Zeigler College of Business. Up to 4 MBA graduate courses can be applied to undergraduate courses with the approval of the advisor, department chair, program coordinator, and dean. These courses can be existing undergraduate business courses or electives. This assessment will be through a collaborative case-by-case process.
• Non-Business Students: With the permission of their advisor, department chair, MBA program coordinator, and business dean, majors outside of the Zeigler College of Business may enroll in up to 4 MBA graduate courses. These courses may be applied at the discretion of their program and college, for example, undergraduate electives.
• Performance: Students enrolling in the Accelerated MBA Program must meet the MBA program's expectations and complete the required courses that lead to the award of an MBA degree. If a student's cumulative GPA drops below 3.0 or a letter grade below B+ is received, an assessment will be conducted between the MBA Coordinator and advisor, potentially leading to the removal from the program.
• Students have an opportunity to take a second concentration and would require 9-credits for the chosen concentration.

Learn More