Marketing
Let's face it, everyone thinks they're a marketer, but true marketing professionals have studied the process by which organizations satisfy consumer wants and needs in today's society. Learn about product planning, distribution, pricing, and promotion, and how to conduct critical analysis based on market research and consumer behavior.
- Degrees & Offerings
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- Concentration
- Location
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- Bloomsburg
- Lock Haven
- Mansfield
- Department
- College
- Program Contact
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Chair, Department of Business, Innovation & Technology
You'll be in demand for sure.
The marketing concentration provides written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support you through your applied, ongoing research efforts that provides up-to-date course coverage.
Courses and Curriculum
Degree Requirements Degree Works
Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.
Upon graduation, students will be able to:
- Demonstrate knowledge of the principles of marketing.
- Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process.
- Explain the key functions of the sales management process including the recruitment, selection, training, motivation, evaluation and compensation of the sales force.
- Apply quantitative marketing techniques.
- Identify the elements of international marketing.
- Ability to solve and communicate solutions to applied marketing problems.
Master the Art of Marketing
Clubs and Organizations
The American Marketing Association is the leading business club offering a multitude of real-life opportunities in the world of marketing. No other club does what we do. We make sure that after leaving CU, you are ready for the next step in marketing by making sure you have developed professionally, that you have experienced what its like to work in marketing and that you are ready to apply everything you learned in the classroom on real life situations with real businesses.
The Commonwealth Difference
Sekisui Professional Experience Lab
Our professional sales and marketing program partnered with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center. Designed as a state-of-the-art facility to help you hone your skills, the sales lab features a role-play office with audio/visual recording capabilities and sophisticated control center and an observation facility.
Marketing Contacts
Monica Favia
- Chair, Department of Business, Innovation & Technology
- Bloomsburg
Applying to This Program
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Application Process
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